Name some companies with whom you have done business. Then discuss how you view their employer brands. Would you want to work for them? How might these firms improve their employer brands?
Think of a new type of business you would like to start up or manage. Which sources would you use to recruit employees who could help you make it a success?
Is there a “best” employment process from a stepwise perspective? Which steps must come first? Which must come last?
What is meant by the term criterion as it is used in personnel selection? Give some examples of criteria used for jobs with which you are familiar.
