NAT10904002 Plan, conduct and optimise organic social media marketing :
NAT10904002 Plan, conduct and optimise organic social media marketing
10904NAT Diploma of Social Media Marketing
NAT10904002 Plan, conduct and optimise organic social media marketing
NAT10904002 Plan conduct and optimise organic social media marketing Assessment Task 1 Student Project Template
© Social Media College NAT10904002 Planning conduct and optimise organic social media marketing
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© Social Media College NAT10904002 Planning conduct and optimise organic social media marketing
1.1 Business Overview
Provide an overview of your chosen organisation by answering the questions below:
What is the name of the organisation?
2. What product(s) and/or service(s) does the organisation provide?
Who are the target audience? What characteristics do they have?
4. How does the organisation provide its services? (e.g. online, wholesale, retail, etc.)
Where is the organisation located? What geographies does it operate in?
1.2 Social Media Algorithms
Algorithm FactorsImpact••••••••NAT10904002 Planning conduct and optimise organic social media marketing
1.3 Platform Resources
Social Media PlatformPortalResourcesTraining•• • •• • •• • ••• • •• • •• • •NAT10904002 Planning conduct and optimise organic social media marketing
1.4 Business Accounts
Social Media PlatformBusiness Account NameMarketing FeatureBenefit••••••••••••NAT10904002 Planning conduct and optimise organic social media marketing
1.5 Audience Demographic Data
NAT10904002 Planning conduct and optimise organic social media marketing
Facebook Page Likes
YouTube View Analytics
1.6 Audience Demographics
Social Media Platform InsightsLocationAge GroupsGenderInstagram Followers• •• •• •Facebook Page Likes• •• •• •YouTube View Analytics• •• •• •NAT10904002 Planning conduct and optimise organic social media marketing
1.7 Audience Demographic Data
Social Media Platform Screenshot NAT10904002 Planning conduct and optimise organic social media marketing
1.8 Business Account Creation and Optimisation
Profile FeatureProfile Screenshot• •• NAT10904002 Planning conduct and optimise organic social media marketing
2.1 Online Research
Social Media Platform and Target Audience Industry Research Source Account Name Tactic and Key Success Factor Application••••••••NAT10904002 Planning conduct and optimise organic social media marketing
NAT10904002 optimise social media Assessment
2.2 Organic Content Strategy
Social Media Platform: Placement Content topic(s) Format(s) Source(s) Frequency Schedule PurposeAudience/ Buyer Stage(s)•••••••• ••• • •••••••• ••• • •••••••• ••• • •••••••• ••• • NAT10904002 Planning conduct and optimise organic social media marketing
2.3 Pillar Content Creation
Content pillar topic•Long-form Content Format•Short-form Content Formats• • •Social Media Platforms• • •NAT10904002 Planning conduct and optimise organic social media marketing
2.4 Software and Mobile Apps
FacebookLinkedInContent creation• •• •Data analysis• •• • ••Community management••Scheduling Software• •• • ••NAT10904002 Planning conduct and optimise organic social media marketing
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