PART I: THE BUSINESS – Vision & Mission Statements – Description of Business – Product/Service – Target Market / Customer Profile – Business Location – Business Model (how does the company operate and make money?) – Goals – Objectives – Strategies – Company Performance (Financial and Strategic) (from company’s financial statements)- SWOT (Analysis of Strengths, Weaknesses, Opportunities, Threats) – Core Competencies and Competitive Advantage Industry/Market Analysis – economic characteristics – key success factors – trends and opportunities – Forces analysis (Porter’s) Competitor Analysis – Identify competitors – What your company does to maintain its market share
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